MFS/STONES
A brand and shopping experience shaped around the stories behind the stones.
Logo design · Brand guidelines · Ecommerce website · Homepage video · Shopping guides · Branded content · Tap to Pay setup
Working closely with Meg, I brought the MFS/STONES brand to life across its visual identity, online store, video, and supporting content. Getting to know her jewelry and the stories behind the stones helped shape an experience that feels personal and makes the collection easy to explore.
A consistent visual identity
I created a logo system and brand guidelines to give MFS/STONES a consistent presence across the website and branded materials. Warm neutrals and simple typography leave room for the color and character of the jewelry.
An online store with a personal point of view
The website brings together collection browsing, detailed product pages, styling inspiration, and Meg’s story. I designed the experience to help customers discover the jewelry and understand the possibilities, from everyday pieces to bespoke designs.
Visit the MFS/STONES website ↗
From browsing on a phone to selling in person
The mobile experience carries the same care into product browsing, styling ideas, and customer stories.
Ready for bead bars and pop-up events
I also helped connect Tap to Pay on Meg’s phone with her online inventory. She can accept payments at bead bars and future pop-up events while keeping her stock up to date across both sales channels.
Helpful content beyond the product page
Necklace length and ring sizing guides help customers choose their pieces, while branded imagery and social content carry the visual identity beyond the website.
Bringing the brand into motion
I created the homepage video to introduce the feeling of MFS/STONES through motion, bringing together the jewelry, natural color, and the stories behind the stones.
Sharing the launch
For the website launch, I also created this short reel to share the branding and finished site.
A partnership built on trust
Working with Meg has been a dream. She trusted my vision for the site from the first moodboard and mockup. Getting to know her jewelry, the stories behind the stones, and the experience she wanted to create helped shape everything from the branding to the website.
Let’s talk about your next project
Looking for a creative partner to bring your brand, website, and content together? Let’s talk about what you need.