As creative director I have lead the development of in-store displays designed to help products sell themselves.
Project Promote a new line of portable wireless weatherproof speakers.
Challenge How to grab attention via the main consumer touchpoint: in-store display.
Solution I led the design team in developing a live speaker display that gives shoppers an authentic sound experience, in versions that let retailers choose between budget and high-end products.
Project The LINK products needed a video display to draw attention in the aisle and best explain the capabilities of the product quickly and clearly. This display allowed for the product to be displayed as well as a video, for which you could select from multiple different languages as the display was made to be global to reduce overall production costs.
Project Xtreme Mac develops audio products that work with your Apple devices. They needed a new merchandising display that would help their products stand out in a retail environment with a minimal budget.
Project Memorex LIVE is a new line of earbuds and headphones using color to help differentiate the product line. This display allowed for the individual earbuds to be showcased in and out of packaging.
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