Deterra

An ongoing creative partnership since 2018.

Packaging · 3D renderings · Brand guidelines · Print & digital advertising · Infographics · Collateral

Since 2018, I’ve supported Deterra with design across packaging, print, and digital. Over time, that work has grown to include brand guidelines, advertising, sales materials, direct mail, and customized partner pieces—a consistent creative presence across a wide range of needs.

Packaging design & 3D renderings

My packaging work spans pouches and containers, with clear product distinctions, instructional graphics, and layouts prepared for print. I also create 3D renderings to show how the designs come together on the finished packaging.

Deterra pouch and container packaging designs, with a container shown in context and 3D product renderings.

“The art is great! Whoever does your art knows their stuff – it’s some of the best laid out art we receive from customers.”

Container label print vendor, shared by the Deterra team

A consistent visual language

I created brand guidelines to document Deterra’s visual identity, including logo usage, color, graphic elements, and packaging applications. The guide provides a shared reference as new materials are developed.

Deterra brand guidelines showing logo standards, graphic elements, clear space, packaging applications, and the color palette.

Making complex information easier to follow

Infographics bring research, processes, and product information into a clear visual hierarchy. Through typography, illustration, and layout, I help organize detailed content into pieces readers can navigate.

Deterra environmental, consumer-survey, and research infographics alongside an informational sell sheet.

Connecting print & digital

I design print and digital advertising that carries Deterra’s branding across different formats and placements, including customized creative for partner campaigns.

Deterra digital campaign graphics, a print advertisement, and a product-information graphic.

Reaching people in different settings

Countertop displays, trade show materials, direct mail, and customized collaboration pieces adapt the brand to different settings and audiences. Partner materials bring Deterra’s identity together with each organization’s message.

Deterra countertop displays and event signage, plus a customized community mailer and packaged pouch.

Practical tools for the team

Sell sheets, posters, resource cards, and other collateral give the team a range of materials for sharing information and supporting conversations. My digital work also includes Amazon content and interactive PDFs with clickable navigation, video clips, and links to online resources.

Deterra collateral including a sell sheet, audience-persona page, customized label options, resource cards, and a poster.

Built on understanding the business

One of the things I value about an ongoing partnership is the familiarity that develops over time. Getting to know the business, its audiences, and the details of the work helps me bring that understanding to each new project.

Let’s talk about your next project

Need a creative partner for packaging, campaigns, or ongoing design support? Let’s talk about what you need.