In collaboration with internal brand teams and external exhibit organizers, I strive to achieve the most impactful brand presence possible while working with tight spaces and budgets. A typical trade show takes months to concept, design, build and execute.
Project Imation’s TDK Life on Record booth at the 2014 Consumer Electronics Show.
Challenge Showcase a new line of personal audio products that are wireless and weatherproof.
Solution A custom designed waterwall focused attention on the TREK brand promise of “Your Music Rain Or Shine.”
Project Imation booth at the 2013 Consumer Electronics Show.
Challenge Make multiple brands with big product news all stand out within a very small space.
Solution A powerful wall of boomboxes for TDK Life on Record and a handmade mural composed of XtremeMac iPhone cases were among the visual highlights I developed for this show.
Project Nexsan by Imation booth at the 2014 National Association of Broadcasters Show.
Challenge Demonstrate how Nexsan data storage solutions can turn IT managers into superheroes.
Solution A comic book-inspired concept pitted data villains against IT superheroes in a presentation that was well received by attendees.
Project Memorex Booth at the 2011 Electronics Entertainment Expo.
Challenge Demonstrate Memorex gaming accessories.
Solution A visually impactful booth with multiple gaming consoles for product demonstration purposes.
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